How consumers choose a financial institution: Decision-making criteria and heuristics

International Journal of Bank Marketing

Volumn 21, Issue 2, 2003, Pages 53-71

  Lee, Jinkook ^a   Marlowe, Julia ^b  

^a OHIO STATE UNIVERSITY   (United States)

^b UNIVERSITY OF GEORGIA   (United States)

Author keywords

Banking; Buying behavior; Consumer behaviour; Decision making; Financial services

Indexed keywords

EID: 84986132555     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652320310461447     Document Type: Article

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