Customer tradeoffs between key determinants of SME banking loyalty

International Journal of Bank Marketing

Volumn 27, Issue 6, 2009, Pages 428-445

  Lam, Regan ^a   Burton, Suzan ^b   Lo, Hing Po ^c  

^a CITY UNIVERSITY OF HONG KONG   (Hong Kong)

^b MACQUARIE UNIVERSITY   (Australia)

^c CITY UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

Banking; Consumer behaviour; Customer loyalty; Customer relations; Hong Kong; Pricing

Indexed keywords

EID: 70350309512     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652320910988311     Document Type: Article

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