Product quality and new product performance: The role of network externalities and switching costs

Journal of Product Innovation Management

Volumn 28, Issue 6, 2011, Pages 915-929

  Molina Castillo, Francisco Jose ^a   Munuera Alemán, José Luis ^a   Calantone, Roger J ^b  

^a UNIVERSITY OF MURCIA   (Spain)

^b MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ACADEMIC RESEARCH; COMPETITIVE ADVANTAGE; COMPLEMENTARY PRODUCTS; CRITICAL MASS; DIRECT NETWORK; EMPIRICAL EVIDENCE; INNOVATIVE PRODUCT; LONG TERM PERFORMANCE; NETWORK EFFECTS; NETWORK EXTERNALITY; NEW PRODUCT; NEW PRODUCT PERFORMANCE; NEW PRODUCT SUCCESS; POSITIVE EFFECTS; PRODUCT QUALITY; QUALITY INVESTMENTS; SHORT TERM; SWITCHING COSTS;

COMPETITION; COSTS; DATA REDUCTION; ECONOMICS; INVESTMENTS; PRODUCT DEVELOPMENT; QUALITY CONTROL; RESEARCH; SWITCHING;

COST BENEFIT ANALYSIS;

EID: 80054003004     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/j.1540-5885.2011.00847.x     Document Type: Article

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