Cyclical bid adjustments in search-engine advertising

Management Science

Volumn 57, Issue 9, 2011, Pages 1703-1719

  Zhang, Xiaoquan ^a   Feng, Juan ^b  

^a HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

^b CITY UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

Bid adjustment; Edgeworth cycle; Keyword auction

Indexed keywords

ADVERTISING MODELS; BID ADJUSTMENT; BIDDING PRICES; BIDDING STRATEGY; DATA SETS; DISTINCTIVE FEATURES; DYNAMIC PRICE; EDGEWORTH CYCLE; KEYWORD AUCTION; MARKOV SWITCHING; REAL TIME; SECOND-PRICE AUCTION; SPONSORED SEARCHES; STATIC MODEL; UNIQUE FEATURES;

COMMERCE; COMPETITION; COSTS; MARKETING; REGRESSION ANALYSIS;

SEARCH ENGINES;

EID: 80052716047     PISSN: 00251909     EISSN: 15265501     Source Type: Journal    
DOI: 10.1287/mnsc.1110.1408     Document Type: Article

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