Keyword auctions, unit-price contracts, and the role of commitment

Production and Operations Management

Volumn 19, Issue 3, 2010, Pages 305-321

  Chen, J ^a   Feng, Juan ^b,c   Whinston, Andrew B ^d  

^a UNIVERSITY OF CALGARY   (Canada)

^b CITY UNIVERSITY OF HONG KONG   (Hong Kong)

^c UNIVERSITY OF FLORIDA   (United States)

^d UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

Commitment; Keyword auctions; Performance based pricing; Unit price auctions

Indexed keywords

EID: 77953527342     PISSN: 10591478     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1937-5956.2009.01093.x     Document Type: Article

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