Price cycles in online advertising auctions

Association for Information Systems - 26th International Conference on Information Systems, ICIS 2005: Forever New Frontiers

Volumn , Issue , 2005, Pages 769-781

  Zhang, Xiaoquan Michael ^a   Feng, Juan ^b  

^a MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

^b UNIVERSITY OF FLORIDA   (United States)

Author keywords

Edgeworth cycle; Keyword auction; Markov perfect equilibrium; Markov switching regression; Online advertising; Price war; Search engine

Indexed keywords

EDGEWORTH CYCLE; KEYWORD AUCTION; MARKOV PERFECT EQUILIBRIUM; MARKOV SWITCHING; ONLINE ADVERTISING; PRICE WAR;

COMMERCE; COMPETITION; MARKETING; MARKOV PROCESSES; MAXIMUM LIKELIHOOD ESTIMATION; SEARCH ENGINES;

INFORMATION SYSTEMS;

EID: 80052731322     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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