Strategic bidder behavior in sponsored search auctions

Decision Support Systems

Volumn 43, Issue 1, 2007, Pages 192-198

  Edelman, Benjamin ^a   Ostrovsky, Michael ^b  

^a HARVARD UNIVERSITY   (United States)

^b STANFORD UNIVERSITY   (United States)

Author keywords

Internet advertising; Market design

Indexed keywords

BEHAVIORAL RESEARCH; ELECTRONIC COMMERCE; INDUSTRIAL ECONOMICS; INTERNET; MARKETING;

BIDDER BEHAVIOR; INTERNET ADVERTISING; MARKET DESIGN; SEARCH AUCTIONS; STRATEGIC BEHAVIOR;

SEARCH ENGINES;

EID: 33846065942     PISSN: 01679236     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.dss.2006.08.008     Document Type: Article

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