Empirical price modeling for sponsored search

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

Volumn 4858 LNCS, Issue , 2007, Pages 541-548

  Ganchev, Kuzman ^a   Kulesza, Alex ^a   Tan, Jinsong ^a   Gabbard, Ryan ^a   Liu, Qian ^a   Kearns, Michael ^a  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

JAMMING; MATHEMATICAL MODELS; PARAMETER ESTIMATION; QUERY LANGUAGES; TABU SEARCH;

EMPIRICAL DATA; JAMMING BIDS; QUERY MODIFERS; SEARCH AUCTIONS; SPONSORED SEARCH;

ELECTRONIC COMMERCE;

EID: 38449104733     PISSN: 03029743     EISSN: 16113349     Source Type: Book Series    
DOI: 10.1007/978-3-540-77105-0_58     Document Type: Conference Paper

References (7)

1. Animesh, A., Ramachandran, V., Viswanathan, S.: Quality Uncertainty and the Performance of Online Sponsored Search Markets: An Empirical Investigation. SSRN eLibrary (2006)
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3. Atlas. Rules-based bidding for pay-per-click management, http://www. atlasonepoint.com/products/bidmanager/rulesbased
4. Edelman, B., Ostrovsky, M., Schwarz, M.: Internet advertising and the generalized second price auction: Selling billions of dollars worth of keywords. Working Paper (2005), http://rwj.berkeley.edu/schwarz/
5. Lahaie, S.: An analysis of alternative slot auction designs for sponsored search. In: EC 2006 Proceedings of the 7th ACM conference on Electronic commerce, pp. 218-227. ACM Press, New York (2006)
6. Rusmevichientong, P., Williamson, D.P.: An adaptive algorithm for selecting profitable keywords for search-based advertising services. In: Electronic Commerce 2006, pp. 260-269. ACM Press, New York (2006)
7. Varian, H.R.: Position auctions. International Journal of Industrial Organization (2006)