Competing "creatively" in sponsored search markets: the effect of rank, differentiation strategy, and competition on performance

Information Systems Research

Volumn 22, Issue 1, 2011, Pages 153-169

  Animesh, Animesh ^a   Viswanathan, Siva ^b   Agarwal, Ritu ^b  

^a MCGILL UNIVERSITY   (Canada)

^b UNIVERSITY OF MARYLAND   (United States)

Author keywords

E commerce; Internet marketing; Online competition; Online differentiation; Online search behavior; Sponsored search

Indexed keywords

EID: 79955838293     PISSN: 10477047     EISSN: 15265536     Source Type: Journal    
DOI: 10.1287/isre.1090.0254     Document Type: Article

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