Ex ante information and the design of keyword auctions

Information Systems Research

Volumn 21, Issue 1, 2010, Pages 133-153

  Liu, De ^a   Chen, Jianqing ^b   Whinston, Andrew B ^c  

^a UNIVERSITY OF KENTUCKY   (United States)

^b UNIVERSITY OF CALGARY   (Canada)

^c UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

Google; Keyword advertising; Keyword auctions; Minimum bid; Sponsored links; Weighted unit price auctions; Weighting scheme; Yahoo!

Indexed keywords

ECONOMICS; INFORMATION SERVICES; MARKETING; SEARCH ENGINES;

GOOGLE; KEYWORD AUCTIONS; MINIMUM BID; SPONSORED LINKS; UNIT PRICES; WEIGHTING SCHEME; YAHOO;

COMMERCE;

EID: 77954288220     PISSN: 10477047     EISSN: 15265536     Source Type: Journal    
DOI: 10.1287/isre.1080.0225     Document Type: Article

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