Relevance and rigor in international marketing research: Developments in product and brand origin line of inquiry

Handbook of Research in International Marketing, Second Edition

Volumn , Issue , 2011, Pages 68-87

  Samiee, Saeed ^a   Leonidou, Leonidas C ^b  

^a UNIVERSITY OF TULSA   (United States)

^b UNIVERSITY OF CYPRUS   (Cyprus)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 80052605731     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4337/9781849806121.00010     Document Type: Chapter

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