Concealing or revealing the family?: Corporate brand identity strategies in family firms

Family Business Review

Volumn 24, Issue 3, 2011, Pages 197-216

  Micelotta, Evelyn R ^a   Raynard, Mia ^a  

^a UNIVERSITY OF ALBERTA   (Canada)

Author keywords

corporate brand identity strategies; family firms; official corporate websites; qualitative analysis

Indexed keywords

EID: 79961243064     PISSN: 08944865     EISSN: 17416248     Source Type: Journal    
DOI: 10.1177/0894486511407321     Document Type: Article

References (62)

1. Aaker D.Managing brand equity: Capitalizing on the value of a brand name.New York, NY: Free Press; 1991:.
2. Aaker D.Building strong brands.New York, NY: Free Press; 1996:.
3. Albert S.,Whetten D.A.Research in organizational behaviour.Cummings L.L.Staw B.M., ed.Greenwich, CT: JAI Press; 1985:263-295.
4. Aldrich H.E.,Cliff J.E.The pervasive effects of family on entrepreneurship: Toward a family embeddedness perspective.Journal of Business Venturing.2003;18:573-596.
5. Anderson R.C.,Reeb D.M.Founding-family ownership and firm performance: Evidence from the S&P 500.Journal of Finance.2003;58:1301-1328.
6. Barthes R.The semiotic challenge.New York, NY: Hill & Wang; 1988:.
7. Berry L.Cultivating service brand equity.Journal of the Academy of Marketing Science.2000;28:128-137.
8. Berry L.,Parasuraman A.Marketing services: Competing through quality.New York, NY: Free Press; 1991:.
9. Blombäck A.,Brunninge O.Corporate identity manifested through historical references.Corporate Communications: An International Journal.2009;14:404-419.
10. Brown S.Retro-marketing: Yesterday's tomorrows, today!.Marketing Intelligence & Planning.1999;17:363-376.
11. Brown S.Marketing-The retro revolution.London, England: Sage; 2001:.
12. Brown S.,Kozinets R.V.,Sherry J.F.Teaching old brands new tricks: Retro branding and the revival of brand meaning.Journal of Marketing.2003;67:19-33.
13. Carrigan M.,Buckley J."What's so special about family business?" An exploratory study of UK and Irish consumer experiences of family businesses.International Journal of Consumer Studies.2008;32:656-666.
14. Chua J.H.,Chrisman J.J.,Sharma P.Defining the family business by behaviour.Entrepreneurship Theory and Practice.1999;23:19-40.
15. Chua J.H.,Chrisman J.J.,Sharma P.Succession and non-succession concerns of family firms and agency relationship with nonfamily managers.Family Business Review.2003;16:89-107.
16. Colli A.,Fernandez-Perez P.,Rose M.B.National determinants of family firm development? Family firms in Britain, Spain, and Italy in the nineteenth and twentieth centuries.Enterprise & Society.2003;4:28-64.
17. Craig J.B.,Dibrell C.,Davis P.S.Leveraging family-based brand identity to enhance firm competitiveness and performance in family businesses.Journal of Small Business Management.2008;46:351-371.
18. Da Silva R.V.,Alwi S.F.S.Online brand attributes and online corporate brand images.European Journal of Marketing.2007;42:1039-1058.
19. Davis P.S.,Harveston P.D.The influence of family on the family business succession process: A multi-generational perspective.Entrepreneurship Theory and Practice.1998;22:31-53.
20. Davis S.M.The power of the brand.Strategy & Leadership.2000;28 (4): 4-20.
21. Dyck B.,Mauws M.,Starke F.A.,Mischke G.A.Passing the baton: The importance of sequence, timing, technique, and communication in executive succession.Journal of Business Venturing.2002;17:143-162.
22. Dyer W.G.Examining the "family effect" on firm performance.Family Business Review.2006;19:253-273.
23. Ewing M.T.,Fowles D.A.,Shepherd R.B.Renaissance: A case study in revitalization and strategic realignment.Journal of Product & Brand Management.1995;4 (3): 19-26.
24. Fischer E.,Reuber R.The good, the bad, and the unfamiliar: The challenges of reputation formation facing new firms.Entrepreneurship Theory and Practice.2007;31:53-75.
25. García-Álvarez E.,López-Sintas J.A taxonomy of founders based on values: The root of family business heterogeneity.Family Business Review.2001;14:209-230.
26. Glynn M.A.Handbook of organizational institutionalism.Greenwood R.Oliver C.Suddaby R.Sahlin-Andersson K., ed.Thousand Oaks, CA: SAGE; 2008:413-430.
27. Johnson M.,Zinkhan G.M.Proceedings of the 13th Annual Conference of the Academy of Marketing Science.Dunlap B.J., ed.New Orleans, LA: Academy of Marketing Science; 1990:346-350.
28. Kaplan A.The conduct of inquiry: Methodology for behavior science.New York, NY: Chandler; 1964:.
29. Keller K.L.Strategic brand management: Building, measuring and managing brand equity.Upper Saddle River, NJ: Pearson Education; 2003:.
30. Habbershon T.G.,Williams M.L.A resource-based framework for assessing the strategic advantages of family firms.Family Business Review.1999;12:1-25.
31. Habbershon T.G.,Williams M.L.,MacMillan I.Familiness: A unified systems theory of family business performance.Journal of Business Venturing.2003;18:451-465.
32. Handler W.C.The succession experience of the next generation.Family Business Review.1992;5:283-307.
33. Hashim N.H.,Murphy J.Branding on the web: Evolving domain name usage among Malaysian hotels.Tourism Management.2006;28:621-624.
34. Ind N.The corporate brand.London, England: Macmillan; 1997:.
35. Markwick N.,Fill C.Towards a framework for managing corporate identity.European Journal of Marketing.1995;31:396-409.
36. Miller D.,Le Breton-Miller I.Challenge versus advantage in family business.Strategic Organization.2003;1:127-134.
37. Miller D.,Steier L.,Le Breton-Miller I.Lost in time: Intergenerational succession, change, and failure in family business.Journal of Business Venturing.2003;18:513-531.
38. Milton L.P.Unleashing the relationship power of family firms: Identity confirmation as a catalyst for performance.Entrepreneurship Theory and Practice.2008;32:1063-1081.
39. Morck R.K.A history of corporate governance around the world: Family business groups to professional managers.Chicago, IL: University of Chicago Press; 2005:.
40. Naughton K.,Vlasic B.The nostalgia boom.Business Week.1998;:58-64.
41. Olins W.Corporate identity: Making business strategy visible through design.London, England: Thames & Hudson; 1989:.
42. Olson P.,Zuiker V.,Danes S.M.,Stafford K.,Heck R.K.Z.,Duncan K.A.The impact of the family and the business on family business sustainability.Journal of Business Venturing.2003;18:639-666.
43. Orth U.R.,Green M.T.Consumer loyalty to family versus non-family business: The roles of store image, trust and satisfaction.Journal of Retailing and Consumer Services.2009;16:248-259.
44. Parmentier M.A.Family Business Review.2011:217-232.
45. Parsons T.Suggestions for a sociological approach to the theory of organizations.Administrative Science Quarterly.1956;1:63-85.
46. Pratt M.G.,Rockmann K.R.,Kaufmann J.B.Constructing professional identity: The role of work and identity learning cycles in the customization of identity among medical residents.Academy of Management Journal.2006;49:235-262.
47. Quinn-Trank C.,Washington M.Institutional work: Actors and agency in institutional studies of organizations.Lawrence T.Suddaby R., ed.London, England: Cambridge University Press; 2009:236-261.
48. Schmitt B.H.,Pan Y.Managing corporate and brand identities in the Asia-Pacific region.California Management Review.1994;36 (4): 32-48.
49. Sharma P.An overview of the field of family business studies: Current status and directions for the future.Family Business Review.2004;17:1-36.
50. Simões C.,Dibb S.,Fisk R.P.Managing corporate identity: An internal perspective.Journal of the Academy of Marketing Science.2005;33:153-168.
51. Sonnenfeld J.A.,Spence P.L.The parting patriarch of a family firm.Family Business Review.1989;2:355-375.
52. Steier L.Familial capitalism in global institutional contexts: Implications for corporate governance and entrepreneurship in East Asia.Asia Pacific Journal of Management.2009;26:513-535.
53. Sundaramurthy C.,Kreiner G.E.Governing by managing identity boundaries: The case of family business.Entrepreneurship Theory and Practice.2008;32:415-436.
54. Tagiuri R.,Davis J.Bivalent attributes of the family firm.Family Business Review.1996;9:199-208.
55. Teal E.J.,Upton N.,Seaman S.E.Comparative analysis of strategic marketing practices of high-growth U.S.family and non-family firms.Journal of Developmental Entrepreneurship.2003;8:177-195.
56. Thompson C.J.,Pollio H.R.,Locander W.B.The spoken and the unspoken: A hermeneutic approach to understanding the cultural viewpoints that underlie expressed consumer meanings.Journal of Consumer Research.1994;21:432-452.
57. van Riel C.B.M.Principles of corporate communication.Hemel Hempstead, England: Prentice-Hall; 1995:.
58. van Riel C.B.M.,Balmer J.M.T.Corporate identity: The concept, its measurement and management.European Journal of Marketing.1997;31:340-355.
59. Villalonga B.,Amit R.How do family ownership, control and management affect firm value?.Journal of Financial Economics.2006;80:385-417.
60. Ward J.L.Keeping the family business healthy: How to plan for continuing growth, profitability, and family leadership.San Francisco, CA: Jossey-Bass; 1987:.
61. Westhead P.,Howorth C."Types" of private family firms: An exploratory conceptual and empirical analysis.Entrepreneurship & Regional Development.2007;19:405-431.
62. Zinkhan G.M.,Ganesh J.,Jaju A.,Hayes L.Enhancing knowledge development in marketing.Marshall G.Grove S., ed.Chicago, IL: American Marketing Association; 2001:152-160.