Branding on the web: Evolving domain name usage among Malaysian hotels

Tourism Management

Volumn 28, Issue 2, 2007, Pages 621-624

  Hashim, Noor Hazarina ^a   Murphy, Jamie ^a  

^a UNIVERSITY OF WESTERN AUSTRALIA   (Australia)

Author keywords

Brands; Diffusion of innovations; Domain names; Email; Websites

Indexed keywords

INTERNET; LEISURE INDUSTRY; RECREATIONAL FACILITY; TOURISM DEVELOPMENT; TOURISM MANAGEMENT;

ASIA; EURASIA; MALAYSIA; SOUTHEAST ASIA;

EID: 33845491012     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2006.09.013     Document Type: Article

References (18)

1. Clauser R. Offline rules, online tools. The Journal of Brand Management 8 4-5 (2001) 270-287
2. Coyle, J. R., & Gould, S. J. (2002). How consumers generate clickstreams through web sites: An empirical investigation of hypertext, schema, and mapping theoretical explanations. Journal of Interactive Advertising, 2(2), www.jiad.org/vol2/no2/coyle/.
3. Frew A.J. Information technology and tourism: A research agenda. Information Technology and Tourism 3 (2000) 99-100
4. Hanson W. Principles of Internet Marketing (2000), South Western College Publishing, Cincinnati, OH
5. Ilfeld J.S., and Winer R.S. Generating website traffic. Journal of Advertising Research 42 5 (2002) 49-61
6. Levy M., and Powell P. Exploring SME adoption: Towards a contingent model. Electronic Markets 13 2 (2003) 173-181
7. Miles R.E., and Snow C.C. Organizational strategy, structure and process (1978), McGraw-Hill, New York
8. Morrison A.M., Taylor J.S., and Douglas A. Website evaluation in tourism and hospitality: The art is not yet stated. Journal of Travel and Tourism Marketing 17 2/3 (2004) 233-251
9. Murphy J., Olaru D., Schegg R., and Frey S. The Bandwagon effect: Swiss hotels' website and e-mail management. Cornell Hotel and Restaurant Administration Quarterly 44 1 (2003) 71-87
10. Murphy J., Raffa L., and Mizerski R. The use of domain names in E-branding by the world's top brands. Electronic Markets 13 3 (2003) 30-40
11. Murphy J., and Tan I. Journey to nowhere? E-mail customer service by travel agents in Singapore. Tourism Management 24 5 (2003) 543-550
12. Reicheld F., and Schefter P. E-Loyalty: Your secret weapon. Harvard Business Review (2000) 105-113
13. Rogers E.M. Diffusion of innovations. 5th ed (2003), Free Press, New York
14. Rowley J. Online branding. Online Information Review 28 2 (2004) 131-139
15. Siguaw J.A., Enz C.A., and Namiasivayam K. Adoption of information technology in U.S. hotels: Strategically driven objectives. Journal of Travel Research 39 (2000) 192-201
16. Smith R. Navigating domain management solutions. Managing Intellectual Property 132 (2003) 66-69
17. Ward M.R., and Lee M.J. Internet shopping, consumer search and product branding. Journal of Product and Brand Management 9 1 (2000) 6-20
18. Yuan Y.L., Gretzel U., and Fesenmaier D.R. The role of information technology use in American convention and visitors bureaus. Tourism Management 27 2 (2005) 326-341