When david met victoria: Forging a strong family brand

Family Business Review

Volumn 24, Issue 3, 2011, Pages 217-232

  Parmentier, Marie Agnès ^a  

^a HEC MONTRÉAL   (Canada)

Author keywords

branding; entertainment industry; familiness; qualitative analysis; The Beckhams

Indexed keywords

EID: 79961220795     PISSN: 08944865     EISSN: 17416248     Source Type: Journal    
DOI: 10.1177/0894486511408415     Document Type: Article

References (107)

1. Aaker D.Managing brand equity: Capitalizing on the value of a brand name.New York, NY: Free Press; 1991:.
2. Alvarez S.A.,Barney J.B.Discovery and creation: Alternative theories of entrepreneurial action.Strategic Entrepreneurship Journal.2007;3:123-152.
3. Avery J.,Paharia N.,Keinan A.,Schor J.B.Research in consumer behavior.Belk R.W., ed.Bingley, England: Emerald Group; 2010:213-229.
4. Barwise P.,Meehan S.The one thing you must get right when building a brand.Harvard Business Review, December.2010;:80-84.
5. Beckham D.Beckham: Both feet on the ground: An autobiography.New York, NY: HarperCollins; 2004:.
6. Beckham D.,Freeman D.Beckham: My world.London, England: Hodder & Stoughton; 2001:.
7. Beckham T.David Beckham: My son.London, England: Boxtree; 2005:.
8. Beckham V.Learning to fly.London, England: Penguin; 2002:.
9. Beckhams very excited for their fourth child.(2011, January10).FinanceNews.co.uk.Retrieved from http://www.financenews.co.uk/entertainment/beckhams-very-excited-for-their-fourth-child/.
10. Bond D.(2007, January12).The 250 million dollar man.Retrieved from http://www.telegraph.co.uk/sport/football/european/2305953/The-250-million-dollar-man.html.
11. Boston N.(2006).The Lauren family.Retrieved from: http://www.observer.com/node/36419.
12. B*nd it like B*ckham.(2004, April7).The Economist, 371, 24.Retrieved from http://www.economist.com/node/2572232.
13. Brown S.,Kozinets R.V.,Sherry J.F.Teaching old brands new tricks: Retro branding and the revival of brand meaning.Journal of Marketing.2003;67 (3): 19-33.
14. Brownwell G.The new royal couple.Newsweek.2000;16:64.
15. BurnellI.(2010).David Bekcham, une marque indestructible [David Beckham, an indestructible brand].Retrieved from http://www.courrierinternational.com/article/2010/03/18/david-beckham-une-marque-indestructible.
16. Burton R.Sports marketing and the psychology of marketing communication.Kahle L.R.Riley C., ed.Mahwah, NJ: Lawrence Erlbaum; 2004:259-270.
17. Carrigan M.,Buckley J.What's so special about family business? An exploratory study of UK and Irish consumer experiences of family businesses.International Journal of Consumer Studies.2008;32:656-666.
18. Chadwick S.Sport marketing around the world.Sport Marketing Quarterly.2007;16:183-184.
19. Cole P.M.,Johnson K.An exploration of successful copreneurial relationships postdivorce.Family Business Review.2007;20:185-198.
20. Craig J.B.,Dibrell C.,Davis P.S.Leveraging family-based brand identity to enhance firm competitiveness and performance in family businesses.Journal of Small Business Management.2008;46:351-371.
21. Chrisman J.J.,Chua J.H.,Zahra S.Creating wealth in family firms through managing resources: Comments and extensions.Entrepreneurship Theory and Practice.2003;27:359-365.
22. Danes S.M.,Stafford K.,Haynes G.,Amarapurkar S.S.Family capital of family firms.Family Business Review.2009;22:199-215.
23. Diamond N.,Sherry J.F.,Muniz A.M.,McGrath M.-A.,Kozinets R.,Borghini S.American girl and the brand gestalt: Closing the loop on sociocultural branding research.Journal of Marketing.2009;73:118-134.
24. Dyer W.G.Examining the "family effect" on firm performance.Family Business Review.2006;19:253-273.
25. Dunn B.J.Best Buy's CEO on learning to love social media.Harvard Business Review, December.2010;:43-48.
26. EllenB.(2003).Watch this spice.Retrieved from: http://www.guardian.co.uk/music/2003/nov/02/popandrock.spicegirls.
27. Fans snap up Spice Girls tickets.(2007, October1).BBC News.Retrieved from http://news.bbc.co.uk/2/hi/entertainment/7021976.stm.
28. Fischer E.,Otnes C.Handbook of qualitative research methods in marketing.Belk R., ed.Cheltenham, England: Edward Elgar; 2006:19-30.
29. Fischer E.,Reuber R.The good, the bad and the unfamiliar: The challenges of reputation formation facing new firms.Entrepreneurship Theory and Practice.2007;31:53-75.
30. Fitzgerald M.A.,Muske G.Copreneurs: An exploration and comparison to other family businesses.Family Business Review.2002;15:1-16.
31. Fournier S.Consumers and their brands: Developing relationship theory in consumer research.Journal of Consumer Research.1998;24:343-373.
32. Fournier S.Herman K.(2004).Taking stock in Martha Stewart: Insights into person-brand building and the cultural management of brands (Tuck School of Business Working Paper No.2004-10).Retrieved from http://ssrn.com/abstract=610423.
33. Gamson J.Claims to fame: Celebrity in contemporary America.Berkeley: University of California Press; 1994:.
34. Garretson J.A.,Burton S.The role of spokescharacters as advertisement and package cues in integrated marketing communications.Journal of Marketing.2005;69:118-132.
35. Gudmunson C.C.,Danes S.M.,Werbel J.D.,Loy J.T.-C.Spousal support and work-family balance in launching a family business.Journal of Family Issues.2009;30:1098-1121.
36. Gürhan-Canli Z.,Maheswaran D.The effects of extensions on brand name dilution and enhancement.Journal of Marketing Research.1998;35:464-473.
37. Habberson T.G.,Williams M.A resource-based framework for assessing the strategic advantage of family firms.Family Business Review.1999;12:1-15.
38. Habberson T.G.,Williams M.,MacMillan I.C.A unified systems perspective of family firm performance.Journal of Business Venturing.2003;18:451-465.
39. Harris J.,Clayton B.David Beckham and the changing (re)presentations of English identity.International Journal of Sport Management and Marketing.2007;2:208-221.
40. Hayward M.,Rindova V.,Pollock T.Believing one's own press: The causes and consequences of CEO celebrity.Strategic Management Journal.2004;25:637-653.
41. Holt D.B.Why do brands cause trouble? A dialectical theory of consumer culture and branding.Journal of Consumer Research.2002;29:70-90.
42. Holt D.B.How brands become icons: The principles of cultural branding.Boston, MA: Harvard Business School Press; 2004:.
43. Hoyle B.(2010).Viva Forever Mamma Mia creator creates Spice Girls musical.The Times.Retrieved from http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/stage/article6997164.ece.
44. "I want to celebrate curves, even though I don't have many myself," says Victoria Beckham the size zero fashion designer.(2010, September17).Mail Online.Retrieved from http://www.dailymail.co.uk/tvshowbiz/article-1313011/Victoria-Beckham-I-want-celebrate-curves-I-dont-myself.html#ixzz1EuGBNqAr.
45. John R.D.,Loken B.,Joiner C.The negative impact of extensions: Can flagship products be diluted?.Journal of Marketing.1998;62:19-32.
46. Kates S.M.The dynamics of brand legitimacy: An interpretive study in the gay men's community.Journal of Consumer Research.2004;31:455-464.
47. Keller K.L.Conceptualizing, measuring, and managing customer-based brand equity.Journal of Marketing.1993;57:1-22.
48. Keller K.L.Brand synthesis: The multidimensionality of brand knowledge.Journal of Consumer Research.2003;29:595-601.
49. Keller K.L.,Heckler S.,Houston M.The effects of brand name suggestiveness on advertising recall.Journal of Marketing.1998;62:48-57.
50. Kirzner I.M.Entrepreneurial discovery and the competitive market process: An Austrian approach.Journal of Economic Literature.1997;35:60-85.
51. Kirzner I.M.Creativity and/or alertness: A reconsideration of the Schumpeterian entrepreneur.Review of Austrian Economics.1999;11:5-17.
52. Kotler P.,Armstrong G.,Cunnigham P.Principles of marketing: Seventh Canadian edition.Toronto, Ontario, Canada: Pearson Education Canada; 2007:.
53. Kozinets R.Utopian enterprise: Articulating the meanings of Star Trek's culture of consumption.Journal of Consumer Research.2001;28:67-88.
54. KugelA.(2006, May6).Dylan Lauren: Daughter of fashion designer Ralph Lauren makes her own sweet dreams a reality with Dylan's candy bar.Retrieved from http://www.pr.com/article/1041.
55. KumarJ.(2010, June21).Candy queen.Retrieved on from http://www.forbes.com/2010/06/21/billionaire-heiress-interview-ralph-lauren-dylan.html.
56. Levy S.J.Symbols for sale.Harvard Business Review, July-August.1959;:117-124.
57. LewisT.(2009).How much could Ryan Giggs have made?Retrieved from http://www.walesonline.co.uk/news/wales-news/2009/01/11/how-much-could-ryan-giggs-have-made-91466-22665551/.
58. Loken B.,John R.D.Diluting brand beliefs: When do brand extension have a negative impact?.Journal of Marketing.1993;57:71-84.
59. Luedicke M.,Thompson C.J.,Giesler M.Consumer identity work as moral protagonism: How myth and ideology animate a brand-mediated moral conflict.Journal of Consumer Research.2010;36:1016-1033.
60. Marshall P.D.Celebrity and power: Fame in contemporary culture.Minneapolis: University of Minnesota Press; 1997:.
61. McAlexander J.H.,Schouten J.,Koening H.F.Building brand community.Journal of Marketing.2002;66:38-54.
62. McCracken G.Who is the celebrity endorser? Cultural foundations of the endorsement process.Journal of Consumer Research.1989;16:310-321.
63. McGibbon R.Spice power: The inside story of the Spice Girls.London, England: Boxtree; 1997:.
64. Micelotta E.,Raynard M.Concealing or revealing the family? Corporate brand identity strategies in family firms.Family Business Review.2011;24 (3): 197-216.
65. Milligan A.Brand it like Beckham: The story of how brand Beckham was built.London, England: Cyan Books; 2004:.
66. MoonS.(2006, June8).Beckham the worldwide brand.Retrieved from http://www.thisismoney.co.uk/news/special-reports/article.html?in_article_id=409642&in_page_id=108.
67. Moore E.,Wilkie W.L.,Lutz R.J.Passing the torch: Intergenerational influences as a source of brand equity.Journal of Marketing.2002;66:17-37.
68. Morton A.The Beckhams.London, England: Michael O'Mara Books; 2007:.
69. Muniz A.M.,O'Guinn T.C.Brand community.Journal of Consumer Research.2001;27:412-432.
70. Muniz A.M.,Schau H.J.Religiosity in the abandoned apple Newton brand community.Journal of Consumer Research.2005;31:737-747.
71. Muniz A.M.,Schau H.J.Vigilante marketing and consumer-created communications.Journal of Advertising.2007;36 (3): 35-50.
72. Muske G.,Fitzgerald M.A.A panel study of copreneurs in business: Who enters, continues, and exits?.Family Business Review.2006;19:193-206.
73. O'Reilly N.,Braedley L.A.Celebrity athletes and athletic clothing design: Branding female tennis players.International Journal of Sport Management and Marketing.2008;13:119-139.
74. Orth U.R.,Green M.T.Consumer loyalty to family versus non-family business: The roles of store image, trust and satisfaction.Journal of Retailing and Consumer Services.2009;16:248-259.
75. Paharia N.,Keinan A.,Avery J.,Schor J.The underdog effect: The marketing of disadvantage through brand biography.Journal of Consumer Research.2011;37:775-790.
76. Parmentier M.-A.,Fischer E.How athletes build their brands.Montréal, Quebec, Canada: HEC Montréal; 2011:.
77. Parmentier M.-A.,Fischer E.,Reuber B.Advances in consumer research.Lee A.Y.Soman D., ed.Duluth, MN: Association for Consumer Research; 2008:833.
78. Pearson A.W.,Carr J.C.,Shaw J.C.Toward a theory of familiness: A social capital perspective.Entrepreneurship Theory and Practice.2008;32:949-969.
79. PettitorT.(2010, August2).Victoria and David Beckham's charity has given nearly £1 million to help children in five years.Retrieved from http://www.mirror.co.uk/celebs/news/2010/02/08/victoria-and-david-beckham-s-charity-has-given-nearly-1million-to-help-children-in-five-years-115875-22026256/.
80. Pfarrer M.D.,Pollock T.G.,Rindova V.P.A tale of two assets: The effects of firm reputation and celebrity on earnings surprises and investors' reactions.Academy of Management Journal.2010;53:1131-1152.
81. Pitta D.A.,Katsanis L.P.Understanding brand equity for successful brand extension.Journal of Consumer Marketing.1995;12:51-64.
82. Posh wears the pants, but only just.(2007, June6).Mail Online.Retrieved from http://www.dailymail.co.uk/pages/live/articles/showbiz/showbiznews.html?in_article_id=460162&in_page_id=1773&ico=Homepage&icl=TabModule&icc=picbox&ct=.
83. Presas P.,Munoz D.,Guia J.Branding familiness in tourism family firms.Journal of Brand Management.2011;18:274-284.
84. Puntoni S.,Schroeder J.,Ritson M.Meaning matters: Polysemy in advertising.Journal of Advertising.2010;39:51-64.
85. ReginatoJ.(2007).American idols.W Magazine, August, 206-235.Retrieved from http://www.wmagazine.com/celebrities/2007/08/beckhams_steven_klein.
86. Rein I.,Kotler P.,Hamlin M.,Stoller M.High visibility third edition: Transforming your personal and professional brand.New York, NY: McGraw-Hill; 2005:.
87. RoseL.StreibL.(2008).Hollywood's most influential infants.Retrieved from http://www.forbes.com/2007/12/13/hollywood-media-pitt-biz-media-cx_lr_1213celebbabies.html.
88. Rusli E.M.(2007, March4).Bend it like Posh Spice.Retrieved from http://www.forbes.com/2007/03/04/beckham-reality-tv-face-cx_er_0301autofacescan01.html.
89. Brand culture.Schroeder J.Salzer-Mörling M., ed.London, England: Routledge; 2005:.
90. Shane S.Prior knowledge and the discovery of entrepreneurial opportunities.Organization Science.2000;11:448-469.
91. Sherry J.F.Kellogg on branding.Tybout A.M.Calkins T., ed.Hoboken, NJ: John Wiley; 2005:40-72.
92. SimpsonM.(2002).Meet the metrosexual.Retrieved from http://dir.salon.com/story/ent/feature/2002/07/22/metrosexual/print.html.
93. Smart B.The sport star: Modern sport and the cultural economy of sporting celebrity.London, England: SAGE; 2005:.
94. Steier L.Variants of agency contracts in family financed ventures as a continuum of familial altruistic and market rationalities.Journal of Business Venturing.2003;18:597-618.
95. Strauss A.,Corbin J.Basics of qualitative research: Techniques and procedures for developing grounded theory.Thousand Oaks, CA: SAGE; 1998:.
96. SweetD.(2008).Woods leads list of most marketable in '08.Retrieved from http://www.msnbc.msn.com/id/22473574//.
97. Teal E.J.,Upton N.,Seaman S.L.A comparative analysis of strategic marketing practices of high-growth U.S.Family and non-family firms.Journal of Developmental Entrepreneurship.2003;8:177-195.
98. Thompson C.,Rindfleisch A.,Arsel Z.Emotional branding and the strategic value of the doppelgänger brand image.Journal of Marketing.2006;70:50-64.
99. Thomson M.Human brands: Investigating antecedents to consumers' strong attachments to celebrities.Journal of Marketing.2006;70:104-119.
100. ToddB.(2010, January14).Beckhams ranked fifth richest Hollywood couple by Forbes.Retrieved from http://www.dailymail.co.uk/tvshowbiz/article-1243170/Beckhams-ranked-fifth-richest-Hollywood-couple-Forbes-28m-annual-fortune--Beyonc-Jay-Z-list.html.
101. Tokarczyk J.,Hansen E.,Green M.,Down J.A resource-based view and market orientation theory examination of the role of "familiness" in family business success.Family Business Review.2007;20:17-31.
102. Tolson A."Being yourself": The pursuit of authentic celebrity.Discourse Studies.2001;3:443-457.
103. Turner G.Understanding celebrity.London, England: SAGE; 2004:.
104. Van Auken H.,Werbel J.Family dynamic and family business financial performance: spousal commitment.Family Business Review.2006;19:49-63.
105. Westhead P.,Wright M.Novice, portfolio, and serial founders: Are they different?.Journal of Business Venturing.1998;13:173-204.
106. Whannel G.Sports stars: The cultural politics of sporting celebrities.Andrews D.L.Jackson S., ed.London, England: Routledge; 2001:138-150.
107. WrightC.(2010, July22).Forbes rich list: David Beckham is still the world's most valuable football player.Retrieved from http://soccerlens.com/forbes-rich-list-david-beckham-is-still-the-worlds-most-valuable-football-player/50741/.