The strategic use of brand biographies

Research in Consumer Behavior

Volumn 12, Issue , 2010, Pages 213-229

  Avery, Jill ^a   Paharia, Neeru ^b   Keinan, Anat ^c   Schor, Juliet B ^d  

^a Simmons School of Management   (United States)

^b HARVARD UNIVERSITY   (United States)

^c HARVARD BUSINESS SCHOOL   (United States)

^d BOSTON COLLEGE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79961218840     PISSN: 08852111     EISSN: None     Source Type: Book Series    
DOI: 10.1108/S0885-2111(2010)0000012011     Document Type: Article

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