Branding familiness in tourism family firms

Journal of Brand Management

Volumn 18, Issue 4-5, 2011, Pages 274-284

  Presas, Pilar ^a   Mũoz, Dolors ^a   Guia, Jaume ^a  

^a UNIVERSITY OF GIRONA   (Spain)

Author keywords

business growth; corporate branding; familiness; family values; sustainable practices

Indexed keywords

EID: 78751656915     PISSN: 1350231X     EISSN: 14791803     Source Type: Journal    
DOI: 10.1057/bm.2010.41     Document Type: Article

References (26)

1. Ackerman, L. (1998) Secrets of the corporate brand. Across the Board 35 (1): 33-36.
2. Balmer, J. M. T. (1995) Corporate branding and connoisseurship. Journal of General Management 21 (1): 24-46.
3. Balmer, J. M. T. (2001) Corporate identity, corporate branding and corporate marketing: Seeing through the fog. European Journal of Marketing 35 (3/4): 248-291.
4. Bramwell, B. and Alletorp, L. (2001) Attitudes in the Danish tourism industry to the roles of business and government in sustainable tourism. International Journal of Tourism Research 3: 91-103.
5. Carlsen, J. and Liburd, J. (2006) Family business and sustainable tourism: The role of family businesses in sustainable tourism development. BEST Education Network Think Tank VI; 13-16 June, Girona.
6. Cleary, D. P. (1981) Great American Brands: The Success Formulas that Made Them Famous. New York: Fairchild Publications.
7. Corkindale, D. and Belder, M. (2009) Corporate brand reputation and the adoption of innovations. Journal of Product & Brand Management 18 (4): 242-250.
8. de Chernatony, L. (1999) Brand management through narrowing the gap between brand identity and brand reputation. Journal of Marketing Management 15: 157-179.
9. De Chernatony, L. (2001) From Brand Vision to Brand Evaluation. Oxford, UK: Butterworth & Heinemann.
10. De Chernatony, L. (2006) From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands, 2nd edn. Oxford, UK: Butterworth-Heinemann.
11. Dyer, J. H. and Singh, H. (1999) Response to relational view commentary. Academy of Management Review 24 (2): 184-187.
12. Getz, D., Carlsen, J. and Morrison, A. (2004) The Family Business in Tourism and Hospitality. Oxford-shire, UK: CABI Publishing.
13. Guzman, F. (2005) A brand building literature review. PhD, Esade Business School, Barcelona.
14. Habbershon, T. G. and Williams, M. L. (1999) A resource-based framework for assessing the strategic advantage of family firms. Family Business Review 12 (1): 1-25.
15. Habbershon, T. G., Williams, M. and MacMillan, I. C. (2003) A unified systems perspective of family firm performance. Journal of Business Venturing 18: 451-465.
16. Hatch, M. J. and Schultz, M. (2001) Bringing the corporation into corporate branding. European Journal of Marketing 37 (7/8): 1041-1064.
17. Heding, T., Knudtzen, C. F. and Bjerre, M. (2009) Brand Management: Research, Theory and Practice. Oxon, UK: Routledge.
18. Ind, N. (1997) The Corporate Brand. London: Macmillan Business.
19. Knox, S. (2004) Positioning and branding your organisation. Journal of Product & Brand Management 13 (2): 105-115.
20. Notzke, C. (1999) Indigenous tourism development in the Artic. Annals of Tourism Research 26 (1): 55-76.
21. O'Malley D. (1991) Brands mean business. Accountancy 107. 107-108.
22. Schaper, M. and Carlsen, J. (2004) Overcoming the green gap: Improving environmental performance of small firms in Western Australia. In: R. Thomas (ed.) Small Firms in Tourism: International Perspectives. Oxford, UK: Elsevier Science.
23. Sirmon, D. G. and Hitt, M. A. (2001) Creating wealth in family firms through managing resources. Paper presented at the Center for Entrepreneurship and Family Enterprise: Theories of the Family Enterprise, Edmonton.
24. Vinhas Da Silva, R. and Faridah Syed Alwi, S. (2008) Online corporate brand image, satisfaction and loyalty. Journal of Brand Management 16 (3): 119-144.
25. Wanhill, S. (1997) Peripheral area tourism: A European perspective. Progress in Tourism and Hospitality Research 3: 47-70.
26. Yin, R. (2003) Case Study Research: Design and Methods, 3rd edn. Newbury Park, CA: Sage Publications.