Breaking new ground: Developing grounded theories in marketing and consumer behavior

Handbook of Qualitative Research Methods in Marketing

Volumn , Issue , 2006, Pages 19-30

  Fischer, Eileen ^a   Otnes, Cele C ^b  

^a YORK UNIVERSITY   (Canada)

^b UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 70350268699     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4337/9781847204127.00008     Document Type: Chapter

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