Assessing value-in-use: A conceptual framework and exploratory study

Industrial Marketing Management

Volumn 40, Issue 5, 2011, Pages 671-682

  Macdonald, Emma K ^a   Wilson, Hugh ^a   Martinez, Veronica ^a   Toossi, Amir ^b  

^a CRANFIELD UNIVERSITY   (United Kingdom)

^b CRANFIELD UNIVERSITY   (United Kingdom)

Author keywords

Customer perceived value; Service quality; Service dominant logic; Usage process; Value in use

Indexed keywords

EID: 79960420601     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2011.05.006     Document Type: Article

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