From products to solutions: The role of salesperson opportunity recognition

European Journal of Marketing

Volumn 43, Issue 7, 2009, Pages 1032-1052

  Bonney, F Leff ^a   Williams, Brian C ^b  

^a FLORIDA STATE UNIVERSITY   (United States)

^b Mercer Management Consulting   (United States)

Author keywords

Marketing opportunities; Product innovation; Sales; Selling methods

Indexed keywords

EID: 70349620133     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560910961506     Document Type: Article

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