What's up? exploring upper and lower visual field advertising effects

Journal of Advertising Research

Volumn 50, Issue 1, 2010, Pages 91-106

  Goodrich, Kendall ^a  

^a WRIGHT STATE UNIVERSITY   (United States)

Author keywords

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EID: 79959917788     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S002184991009121X     Document Type: Article

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