The marketing practices-performance relationship in professional service firms

Journal of Service Management

Volumn 22, Issue 3, 2011, Pages 292-316

  Sweeney, Jillian C ^a   Soutar, Geoffrey N ^a   McColl Kennedy, Janet R ^b  

^a UNIVERSITY OF WESTERN AUSTRALIA   (Australia)

^b UNIVERSITY OF QUEENSLAND   (Australia)

Author keywords

Competences; Database marketing; Marketing practices; Professional services; Relationship marketing

Indexed keywords

EID: 79959578941     PISSN: 17575818     EISSN: None     Source Type: Journal    
DOI: 10.1108/09564231111136845     Document Type: Article

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