Contemporary marketing in professional services

Journal of Services Marketing

Volumn 22, Issue 5, 2008, Pages 374-384

  Reid, Mike ^a  

^a MONASH UNIVERSITY   (Australia)

Author keywords

Australia; Business to business marketing; Professional services

Indexed keywords

EID: 50449105101     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040810889148     Document Type: Article

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