Using product and retail choice attributes for cross-national segmentation

European Journal of Marketing

Volumn 45, Issue 7, 2011, Pages 1236-1252

  Lockshin, Larry ^a   Cohen, Eli ^b,c  

^a UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

^b BEN GURION UNIVERSITY OF THE NEGEV   (Israel)

^c UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

Author keywords

Market segmentation; Marketing; Retail trade

Indexed keywords

EID: 79959561696     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561111137697     Document Type: Article

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