Applying best-worst scaling to wine marketing

International Journal of Wine Business Research

Volumn 21, Issue 1, 2009, Pages 8-23

  Cohen, Eli ^a  

^a BEN GURION UNIVERSITY OF THE NEGEV   (Israel)

Author keywords

Consumer behaviour; Market research; Wines

Indexed keywords

EID: 84986144821     PISSN: 17511062     EISSN: 17511070     Source Type: Journal    
DOI: 10.1108/17511060910948008     Document Type: Article

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