An assessment of various approaches for cross-cultural consumer research

Problems and Perspectives in Management

Volumn 3, Issue 3, 2005, Pages 147-159

  Salciuviene, Laura ^a   Auruskeviciene, Vilte ^a   Lydeka, Zigmas ^a  

^a NONE

Author keywords

Consumer behavior; Cross cultural research methodologies; Cultural approach

Indexed keywords

EID: 67149124606     PISSN: 17277051     EISSN: 18105467     Source Type: Journal    
DOI: None     Document Type: Article

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