A comparison of importance weights and willingness-to-pay measures derived from choice-based conjoint, constant sum scales and best-worst scaling

Journal of Business Research

Volumn 61, Issue 9, 2008, Pages 903-911

  Louviere, Jordan J ^a   Islam, Towhidul ^b  

^a UNIVERSITY OF TECHNOLOGY SYDNEY   (Australia)

^b UNIVERSITY OF GUELPH   (Canada)

Author keywords

Discrete choice experiments; Missing attribute information; Relative importance; Willingness to pay (WTP)

Indexed keywords

EID: 44649151767     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2006.11.010     Document Type: Article

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