The relationship between independent and interdependent self-concepts and reasons for purchase

Cross-National Consumer Psychographics

Volumn , Issue , 2018, Pages 83-99

  Lee, Julie Anne ^a   Kacen, Jacqueline J ^b  

^a UNIVERSITY OF HAWAII   (United States)

^b UNIVERSITY OF MICHIGAN DEARBORN   (United States)

Author keywords

Change of sovereignty; Consumer ethnocentrism; Hong kong; Product preferences

Indexed keywords

EID: 1542500363     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

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