The influence of experience and sequence of conflicting emotions on ad attitudes

Journal of Consumer Research

Volumn 33, Issue 4, 2007, Pages 523-528

  Labroo, Aparna A ^a   Ramanathan, Suresh ^b  

^a Department of Marketing ^*  (United States)

^b UNIVERSITY OF CHICAGO   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33947287364     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/510226     Document Type: Article

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