A comparison of medical professionals with favorable and unfavorable attitudes toward advertising: An empirical study

Health Marketing Quarterly

Volumn 18, Issue 3-4, 2001, Pages 13-26

  Yavas, Ugur ^a   Riecken, Glen ^a  

^a EAST TENNESSEE STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTIZING; ARTICLE; CLASSIFICATION; COMPARATIVE STUDY; DENTIST; ETHICS; FEMALE; FINANCIAL MANAGEMENT; HEALTH PERSONNEL ATTITUDE; HUMAN; INFORMATION PROCESSING; MALE; PHYSICIAN; PROFESSIONAL PRACTICE; PSYCHOLOGICAL ASPECT; STANDARD; STATISTICS; UNITED STATES;

ADVERTISING; ATTITUDE OF HEALTH PERSONNEL; DATA COLLECTION; DENTISTS; ETHICS; FEMALE; HUMANS; MALE; MARKETING OF HEALTH SERVICES; PHYSICIANS; PROFESSIONAL PRACTICE; UNITED STATES;

EID: 0035754377     PISSN: 07359683     EISSN: 15450864     Source Type: Journal    
DOI: 10.1300/J026v18n03_03     Document Type: Article

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