Positioning strategies in business markets

Journal of Business and Industrial Marketing

Volumn 15, Issue 6, 2000, Pages 416-437

  Kalafatis, Stavros P ^a   Tsogas, Markos H ^a   Blankson, Charles ^b  

^a KINGSTON UNIVERSITY   (United Kingdom)

^b GRAND VALLEY STATE UNIVERSITY   (United States)

Author keywords

Business to business marketing; Positioning; Product quality

Indexed keywords

EID: 0442313145     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620010349501     Document Type: Article

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