Issues of creative communication tactics and positioning strategies in the UK plastic card services industry

Journal of Marketing Communications

Volumn 5, Issue 2, 1999, Pages 55-70

  Blankson, Charles ^a   Kalafatis, Stavros ^a  

^a KINGSTON UNIVERSITY   (United Kingdom)

Author keywords

Content Analysis; Creative Communication Tactics; Plastic Cards; Positioning Strategies

Indexed keywords

EID: 28344438108     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/135272699345662     Document Type: Article

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