E-tail constraints and tradeoffs

Direct Marketing: An International Journal

Volumn 2, Issue 3, 2008, Pages 129-143

  Hofacker, Charles F ^a  

^a FLORIDA STATE UNIVERSITY   (United States)

Author keywords

Electronic commerce; Marketing mix; Online operations; Retailing

Indexed keywords

EID: 84986132594     PISSN: 17505933     EISSN: None     Source Type: Journal    
DOI: 10.1108/17505930810899294     Document Type: Review

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