Understanding how product attributes influence product categorization: Development and validation of fuzzy set-based measures of gradedness in product categories

Journal of Marketing Research

Volumn 36, Issue 1, 1999, Pages 75-94

  Viswanathan, Madhubalan ^a   Childers, Terry L ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0033477617     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.2307/3151916     Document Type: Article

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