The contingency effects of supplier influence strategies and their implications for retailer cooperation

Journal of Marketing Channels

Volumn 14, Issue 1-2, 2007, Pages 23-48

  Ishida, Chiharu ^a   Keith, Janet E ^b   Brown, James R ^c   Stoddard, James E ^d  

^a PAMPLIN COLLEGE OF BUSINESS   (United States)

^b VIRGINIA POLYTECHNIC INSTITUTE AND STATE UNIVERSITY   (United States)

^c WEST VIRGINIA UNIVERSITY   (United States)

^d APPALACHIAN STATE UNIVERSITY   (United States)

Author keywords

Cooperation; Influence strategies; Influence strategy; Marketing programs; Retailer; Retailer attitudes; Supplier

Indexed keywords

EID: 42949136442     PISSN: 1046669X     EISSN: 15407039     Source Type: Journal    
DOI: 10.1300/J049v14n01_03     Document Type: Article

References (48)