Retailers' preparedness for the introduction of third wave (ubiquitous) computing applications: A survey of UK companies

International Journal of Retail & Distribution Management

Volumn 39, Issue 5, 2011, Pages 306-325

  Bennett, Roger ^a   Savani, Sharmila ^a  

^a LONDON METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Computing; Mobile technology; Retailing; Technology led strategy; United Kingdom

Indexed keywords

EID: 79955571663     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590551111130748     Document Type: Article

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