The Theoretical Domains of Retailing Research: A Retrospective

Journal of Retailing

Volumn 85, Issue 2, 2009, Pages 113-128

  Brown, James R ^a   Dant, Rajiv P ^b  

^a WEST VIRGINIA UNIVERSITY   (United States)

^b UNIVERSITY OF OKLAHOMA   (United States)

Author keywords

Attribution theory; Competitive theory; Consumer choice theory; Information processing theory; Marketing theories; Microeconomic theory; Psychological theories for individuals; Reference price theory; Retailing; Review article; Satisfaction theory; Social exchange theory; Social psychological sociological theories

Indexed keywords

EID: 66049160527     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2009.04.003     Document Type: Article

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