From strategic fit to customer fit

Management Decision

Volumn 45, Issue 3, 2007, Pages 582-601

  Santala, Matti ^a   Parvinen, Petri ^a  

^a HELSINKI SCHOOL OF ECONOMICS   (Finland)

Author keywords

Consumer behaviour; Corporate strategy; Perception; Strategic marketing

Indexed keywords

EID: 34247133932     PISSN: 00251747     EISSN: None     Source Type: Journal    
DOI: 10.1108/00251740710745133     Document Type: Review

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