Information and communication technology in retailing: A cross-industry comparison

Journal of Retailing and Consumer Services

Volumn 16, Issue 3, 2009, Pages 232-238

  Gil Saura, Irene ^a   Berenguer Contrí, Gloria ^a   Ruiz Molina, María Eugenia ^a  

^a UNIVERSITY OF VALENCIA   (Spain)

Author keywords

Information and communication technologies; Relationship marketing; Retailing

Indexed keywords

COMPARATIVE STUDY; INFORMATION AND COMMUNICATION TECHNOLOGY; MARKETING; PERCEPTION; PUBLIC ATTITUDE; RETAILING;

EID: 64049119908     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2008.11.018     Document Type: Article

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