Consumer interaction in the virtual era: Some qualitative insights

Qualitative Market Research: An International Journal

Volumn 4, Issue 3, 2001, Pages 150-159

  Evans, Martin ^a   Wedande, Gamini ^a   Ralston, Lisa ^a   Van ‘t Hul, Selma ^b  

^a UNIVERSITY OF THE WEST OF ENGLAND   (United Kingdom)

^b Kraft Foods ^*  (United Kingdom)

Author keywords

Consumer behaviour; Direct marketing; Internet

Indexed keywords

EID: 84986014947     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750110393053     Document Type: Article

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