Online qualitative research in the age of E-commerce: Data sources and approaches

Forum Qualitative Sozialforschung

Volumn 5, Issue 2, 2004, Pages

  Dholakia, Nikhilesh ^a   Zhang, Dong ^b  

^a E Commerce/Information Systems Areas   (United States)

^b UNIVERSITY OF RHODE ISLAND   (United States)

Author keywords

Computer mediated communication; Consumer; E commerce; Marketing; Netnography; Online qualitative research

Indexed keywords

EID: 3343001099     PISSN: 14385627     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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