Hybrid advertising auctions

Marketing Science

Volumn 30, Issue 2, 2011, Pages 249-273

  Zhu, Yi ^a   Wilbur, Kenneth C ^b  

^a UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

^b DUKE UNIVERSITY   (United States)

Author keywords

Advertising; Auctions; Internet marketing; Search advertising

Indexed keywords

EID: 79955057716     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1100.0609     Document Type: Article

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