Sponsored search with contexts

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

Volumn 4858 LNCS, Issue , 2007, Pages 312-317

  Even Dar, Eyal ^a   Kearns, Michael ^b   Wortman, Jennifer ^b  

^a GOOGLE INC   (United States)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

CODES (SYMBOLS); MARKETING; MATHEMATICAL MODELS; PROBABILITY;

AUXILIARY INFORMATION; NATURAL PROBABILISTIC MODELS; ZIP CODES;

SEARCH ENGINES;

EID: 38449111908     PISSN: 03029743     EISSN: 16113349     Source Type: Book Series    
DOI: 10.1007/978-3-540-77105-0_32     Document Type: Conference Paper

References (7)

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2. Edelman, B., Ostrovsky, M., Schwarz, M.: Internet advertising and the generalized second price auction: Selling billions of dollars worth of keywords. American Economic Review 97(1), 242-259 (2007)
3. Even-Dar, E., Kearns, M., Wortman, J.: Sponsored search with contexts (2007), Available at: http://www.cis.upenn.edu/~mkearns/papers/contextB.pdf
4. Lahaie, S.: An analysis of alternative slot auction designs for sponsored search. In: Proceedings of the 7th ACM Conference on Electronic Commerce, ACM Press, New York (2006)
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7. Varian, H.: Position auctions (Forthcoming). International Journal of Industrial Organization (2006)