Optimal auction design and equilibrium selection in sponsored search auctions

American Economic Review

Volumn 100, Issue 2, 2010, Pages 597-602

  Edelman, Benjamin ^a   Schwarz, Michael ^b  

^a HARVARD BUSINESS SCHOOL   (United States)

^b YAHOO RESEARCH   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77956107776     PISSN: 00028282     EISSN: None     Source Type: Journal    
DOI: 10.1257/aer.100.2.597     Document Type: Conference Paper

References (14)

1. Abrams, Zoe, and Michael Schwarz. 2008. "Ad Auction Design and User Experience. Applied Economics Research Bulletin, 2(S1): 98-105.
2. Athey, Susan, and G. Ellison. 2009. "Position Auctions with Consumer Search." National Bureau of Economic Research Working Paper 15253.
3. Athey, Susan, and D. Nekipelov. 2010. "A Structural Model of Equilibrium and Uncertainty in Sponsored Search Advertising Auctions." Unpublished.
4. Borgers, T., I. Cox, M. Pesendorfer, and V. Petricek. 2007. "Equilibrium Bids in Sponsored Search Auctions." Unpublished.
5. Cary, Matthew, Aparna Das, Benjamin Edelman, Ioannis Giotis, Kurtis Heimerl, Anna Karlin, Claire Mathieu, and Michael Schwarz. 2007. "Greedy Bidding Strategies for Keyword Auctions." Proceedings of Association for Computing Machinery Electronic Commerce, 2007: 262-271
6. Edelman, B., M. Ostrovsky, and M. Schwarz. 2007. "Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords." American Economic Review, 97(1): 242-259
7. Iyengar, Garud, and A Kumar. 2006. "Characterizing Optimal Adword Auctions." Computational Optimization Research Center Report 2006-2104
8. Krishna, V. 2002. Auction Theory. San Diego: Elsevier Science.
9. Myerson, Roger. "Optimal Auction Design." 1981. Mathematics of Operations Research, 6(1): 58-73.
10. Ostrovsky, M., and M. Schwarz. 2010. "Reserve Prices in Internet Advertising Auctions: A Field Experiment." Unpublished.
11. Roughgarden, T., and M. Sundararajan. 2007. "Is Efficiency Expensive?" Paper presented at Third Workshop on Sponsored Search Auctions, Banff, Canada, May 8, 2007.
12. Thompson, David, and Kevin Leyton-Brown. 2009. "Computational Analysis of Perfect- Information Position Auctions." Proceedings of Association for Computing Machinery Electronic Commerce, 2009: 51-60.
13. Ulku, Levent. 2009. "Optimal Combinatorial Mechanism Design." Instituto Tecnologico Autonomo de Mexico Working Paper 0903.
14. Varian, Hal R. 2007. "Position Auctions." International Journal of Industrial Organization, 25(6): 1163-1178