Hybrid keyword search auctions

WWW'09 - Proceedings of the 18th International World Wide Web Conference

Volumn , Issue , 2009, Pages 221-230

  Goel, Ashish ^a   Munagala, Kamesh ^b  

^a Stanford University   (United States)

^b Duke University   (United States)

Author keywords

Internet; Keyword auctions; Mechanism design

Indexed keywords

BIDDING SCHEME; KEYWORD AUCTIONS; KEYWORD SEARCH; MECHANISM DESIGN; PRICING MECHANISM; PRICING MODELS; REVENUE GENERATION; RISK CHARACTERISTICS;

COSTS; ECONOMICS; INTERNET; MACHINE DESIGN; PROBABILITY; SEARCH ENGINES; WORLD WIDE WEB;

COMMERCE;

EID: 76649117661     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1526709.1526740     Document Type: Conference Paper

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