-
1
-
-
0036492121
-
The older or aging consumers in the UK: Are they really different?
-
Ahmad, R. (2002). The older or aging consumers in the UK: Are they really different? International Journal of Market Research, 44(3), 337-360.
-
(2002)
International Journal of Market Research
, vol.44
, Issue.3
, pp. 337-360
-
-
Ahmad, R.1
-
2
-
-
0003322633
-
Issues in the intention-behavior discrepancy
-
Sheth, J. (Ed.). JAI Press, Greenwich, CT
-
Belk, R. W. (1985). Issues in the intention-behavior discrepancy. In Sheth, J. (Ed.), Research in consumer behavior, I. JAI Press, Greenwich, CT.
-
(1985)
Research in Consumer Behavior
, vol.1
-
-
Belk, R.W.1
-
4
-
-
0040075842
-
The elderly consumer and non-food purchase behaviour
-
Burt, S., & Gabbot, M. (1995). The elderly consumer and non-food purchase behaviour. European Journal of Marketing, 29(2), 43-57.
-
(1995)
European Journal of Marketing
, vol.29
, Issue.2
, pp. 43-57
-
-
Burt, S.1
Gabbot, M.2
-
5
-
-
0006353403
-
The accuracy of the Juster scale for predicting purchase rates of branded, fast-moving consumer goods
-
Brennan, M., & Esslemont, D. (1994). The accuracy of the Juster scale for predicting purchase rates of branded, fast-moving consumer goods. Marketing Bulletin, 5, 47-52.
-
(1994)
Marketing Bulletin
, vol.5
, pp. 47-52
-
-
Brennan, M.1
Esslemont, D.2
-
6
-
-
0034069433
-
Advertising in an ageing society
-
Carrigan, M., & Szmigin, I. (2000). Advertising in an ageing society. Aging and Society, 20, 217-233.
-
(2000)
Aging and Society
, vol.20
, pp. 217-233
-
-
Carrigan, M.1
Szmigin, I.2
-
7
-
-
0003015941
-
Predicting purchase behaviour
-
Day, D., Gan, B., Gendall, P., & Esslemont, D. (1991). Predicting purchase behaviour. Marketing Bulletin, 2, 18-30.
-
(1991)
Marketing Bulletin
, vol.2
, pp. 18-30
-
-
Day, D.1
Gan, B.2
Gendall, P.3
Esslemont, D.4
-
8
-
-
0031498514
-
Decline and variability in brand loyalty
-
Dekimpe, M. G., Steenkamp, J. B., Mellens, M., & Abeele, P. V. (1997). Decline and variability in brand loyalty. International Journal of Research in Marketing, 14(5), 405-420.
-
(1997)
International Journal of Research in Marketing
, vol.14
, Issue.5
, pp. 405-420
-
-
Dekimpe, M.G.1
Steenkamp, J.B.2
Mellens, M.3
Abeele, P.V.4
-
10
-
-
0002655750
-
Double jeopardy revisited
-
Ehrenberg, A. S. C., Goodhardt, G. J., & Barwise P. (1990). Double jeopardy revisited. Journal of Marketing, 54 (July), 82-91.
-
(1990)
Journal of Marketing
, vol.54
, Issue.JULY
, pp. 82-91
-
-
Ehrenberg, A.S.C.1
Goodhardt, G.J.2
Barwise, P.3
-
11
-
-
3843089630
-
Understanding brand performance measures: Using Dirichlet benchmarks
-
Ehrenberg, A. S. C., Uncles, M. D., & Goodhardt, G. J. (2004). Understanding brand performance measures: Using Dirichlet benchmarks. Journal of Business Research, 57(12), 1307-1325.
-
(2004)
Journal of Business Research
, vol.57
, Issue.12
, pp. 1307-1325
-
-
Ehrenberg, A.S.C.1
Uncles, M.D.2
Goodhardt, G.J.3
-
12
-
-
33645666376
-
st century consumer: An endlessly moving target
-
st century consumer: an endlessly moving target. Market Leader, 11, 50-55.
-
(2001)
Market Leader
, vol.11
, pp. 50-55
-
-
Gordon, W.1
Valentine, V.2
-
13
-
-
0010130910
-
Market segmentation for competitive brands
-
Hammond, K., Ehrenberg, A. S. C., & Goodhardt, G. J. (1996). Market segmentation for competitive brands. European Journal of Marketing, 30(12), 39-49.
-
(1996)
European Journal of Marketing
, vol.30
, Issue.12
, pp. 39-49
-
-
Hammond, K.1
Ehrenberg, A.S.C.2
Goodhardt, G.J.3
-
14
-
-
0003131494
-
The myth of declining brand loyalty
-
Johnson, T. (1984). The myth of declining brand loyalty. Journal of Advertising Research, 24 (1), 9-17.
-
(1984)
Journal of Advertising Research
, vol.24
, Issue.1
, pp. 9-17
-
-
Johnson, T.1
-
16
-
-
5444274084
-
Brand user profiles seldom differ
-
South Bank University, London
-
Kennedy, R., & Ehrenberg, A. S. C. (2000). Brand user profiles seldom differ, R&DI Report, South Bank University, London.
-
(2000)
R&DI Report
-
-
Kennedy, R.1
Ehrenberg, A.S.C.2
-
17
-
-
33645676245
-
Older respondents' cautiousness and questionnaire answers: Increased non-responses vs reduced reliability
-
Farhangmehr, M. (Ed.). University of Minho, Braga, Portugal, 28-31 May
-
Lambert-Pandraud, R., & Laurent, G. (2002). Older respondents' cautiousness and questionnaire answers: Increased non-responses vs reduced reliability. In Proceedings of the 31st EMAC Conference, Farhangmehr, M. (Ed.). University of Minho, Braga, Portugal, 28-31 May.
-
(2002)
Proceedings of the 31st EMAC Conference
-
-
Lambert-Pandraud, R.1
Laurent, G.2
-
18
-
-
17544366031
-
Repeat purchasing of new automobiles by older consumers: Empirical evidence and interpretations
-
Lambert-Pandraud, R., Laurent, G., & Lapersonne, E. (2005). Repeat purchasing of new automobiles by older consumers: Empirical evidence and interpretations. Journal of Marketing, 69(2), 97-113.
-
(2005)
Journal of Marketing
, vol.69
, Issue.2
, pp. 97-113
-
-
Lambert-Pandraud, R.1
Laurent, G.2
Lapersonne, E.3
-
19
-
-
3242867418
-
Broken down by age and sex - Exploring the ways we approach the elderly consumer
-
Long, N. (1998). Broken down by age and sex - exploring the ways we approach the elderly consumer. Journal of the Market Research Society, 40(2), 73-90.
-
(1998)
Journal of the Market Research Society
, vol.40
, Issue.2
, pp. 73-90
-
-
Long, N.1
-
21
-
-
33645679005
-
Are the middle-aged more brand loyal than the young?
-
Reader's Digest, November
-
Reader's Digest (1989). Are the middle-aged more brand loyal than the young? Research Digest British Edition, Number 8, November.
-
(1989)
Research Digest British Edition
, vol.8
-
-
-
22
-
-
33645659699
-
New choices to be presenting sponsor of active living
-
Reader's Digest, 30 April
-
Reader's Digest (2001). New Choices to be presenting sponsor of Active Living, Reader's Digest News Release, 30 April.
-
(2001)
Reader's Digest News Release
-
-
-
23
-
-
33645667057
-
The 'older' market: Fact or fiction?
-
Reineck, J. A. (1964). The 'older' market: Fact or fiction? Journal of Marketing, 28, 60-64.
-
(1964)
Journal of Marketing
, vol.28
, pp. 60-64
-
-
Reineck, J.A.1
-
25
-
-
33645689326
-
-
University of South Australia: School of Marketing
-
Rungie, C. (2003). Metric utility model version 2. University of South Australia: School of Marketing.
-
(2003)
Metric Utility Model Version 2
-
-
Rungie, C.1
-
26
-
-
5444233479
-
Purchase loyalty is polarised into either repertoire or subscription patterns
-
Sharp, B., Wright, M., & Goodhardt, G. J. (2002). Purchase loyalty is polarised into either repertoire or subscription patterns. Australasian Marketing Journal, 10(3), 7-20.
-
(2002)
Australasian Marketing Journal
, vol.10
, Issue.3
, pp. 7-20
-
-
Sharp, B.1
Wright, M.2
Goodhardt, G.J.3
-
27
-
-
3843111114
-
The relationship between customer loyalty and purchase incidence
-
Stern, P., & Hammond, K. (2004). The relationship between customer loyalty and purchase incidence. Marketing Letters, 15(1), 5-19.
-
(2004)
Marketing Letters
, vol.15
, Issue.1
, pp. 5-19
-
-
Stern, P.1
Hammond, K.2
-
29
-
-
0036125955
-
Market statistics for the Dirichlet model: Using the juster scale to replace panel data
-
Wright, M., Sharp A., & Sharp, B. (2002). Market statistics for the Dirichlet model: Using the juster scale to replace panel data. International Journal of Research in Marketing, 19(1), 81-90.
-
(2002)
International Journal of Research in Marketing
, vol.19
, Issue.1
, pp. 81-90
-
-
Wright, M.1
Sharp, A.2
Sharp, B.3
-
30
-
-
85013064142
-
Brand Choice of older Chinese consumers
-
Yang, Z., Zhou, N., & Chen, J. (2005). Brand Choice of older Chinese consumers. Journal of International Consumer Marketing, 17(4), 63-79.
-
(2005)
Journal of International Consumer Marketing
, vol.17
, Issue.4
, pp. 63-79
-
-
Yang, Z.1
Zhou, N.2
Chen, J.3
|