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Volumn 17, Issue 1, 2006, Pages 17-29

Brand purchasing by older consumers: An investigation using the Juster scale and the Dirichlet model

Author keywords

Brand choice; Brand performance measures; Dirichlet model; Juster scale; Older consumers

Indexed keywords


EID: 33645685690     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-006-3756-z     Document Type: Article
Times cited : (57)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.