Italian wineries and strategic options: The role of Premium Bag in Box

International Journal of Wine Business Research

Volumn 19, Issue 3, 2007, Pages 216-230

  Santini, Cristina ^a   Cavicchi, Alessio ^b   Rocchi, Benedetto ^a  

^a UNIVERSITY OF FLORENCE   (Italy)

^b UNIVERSITY OF MACERATA   (Italy)

Author keywords

Italy; Packaging; Premium products; Wines

Indexed keywords

EID: 79954470134     PISSN: 17511062     EISSN: 17511070     Source Type: Journal    
DOI: 10.1108/17511060710817249     Document Type: Article

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