Delivering customer loyalty schemes in retailing: Exploring the employee dimension

International Journal of Retail & Distribution Management

Volumn 32, Issue 4, 2004, Pages 190-204

  Smith, Andrew ^a   Sparks, Leigh ^b   Hart, Susan ^c   Tzokas, Nikos ^d  

^a UNIVERSITY OF NOTTINGHAM   (United Kingdom)

^b UNIVERSITY OF STIRLING   (United Kingdom)

^c UNIVERSITY OF STRATHCLYDE   (United Kingdom)

^d UNIVERSITY OF EAST ANGLIA   (United Kingdom)

Author keywords

Competitive strategy; Customer loyalty; Employees; Learning; Retailing; United Kingdom

Indexed keywords

EID: 84986083704     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590550410528962     Document Type: Article

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