Excess loyalty in CPG markets: A comprehensive examination

Journal of Empirical Generalisations in Marketing Science

Volumn 13, Issue , 2010, Pages 1-13

  Jung, Sang Uk ^a   Gruca, Thomas S ^a   Rego, Lopo L ^a  

^a NONE

Author keywords

Brand loyalty; Dirichlet model; Empirical generalizations; Share of requirements

Indexed keywords

EID: 77953106084     PISSN: None     EISSN: 13264443     Source Type: Journal    
DOI: None     Document Type: Article

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