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Zeithaml, V. A., Bitner, M. J. and Gremler, D. D. (2006) Services Marketing: Integrating Customer Focus Across the Firm, 4th ed., McGraw-Hill/Irwin, New York, NY.
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(2006)
Services Marketing: Integrating Customer Focus Across the Firm
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Zeithaml, V.A.1
Bitner, M.J.2
Gremler, D.D.3
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