Brand avoidance: A negative promises perspective

Advances in Consumer Research

Volumn 36, Issue , 2009, Pages 421-429

  Wai Lee, Michael Shyue ^a   Conroy, Denise ^a   Motion, Judith ^b  

^a UNIVERSITY OF AUCKLAND BUSINESS SCHOOL   (New Zealand)

^b UNIVERSITY OF WOLLONGONG   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79952799892     PISSN: 00989258     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Conference Paper

References (101)

1. Aaker, David (1996), Building Strong Brands. New York: Free press.
2. Aaker, Jennifer L. (1999), "The malleable self: The role of selfexpression in persuasion," Journal of Marketing Research, 36 (1), 45-57.
3. Abougomaah, Naeim H., John L. Schlater, and William Gaidis (1987), "Elimination and choice phases in evoked set formation," The Journal of Consumer Marketing, 4 (4), 67-73.
4. Ambler, Tim and Chris Styles (1996), "Brand development versus new product development: Towards a process model of extension decisions," Marketing Intelligence & Planning, 14 (7), 10-19.
5. Arnold, M. J. , K. E. Reynolds, N. Ponder, and J. E. Lueg (2004), "Customer delight in a retail context: Investigating delightful and terrible shopping experiences," Journal of Business Research, Forthcoming.
6. Baldinger, Allan L. and Joel Rubinson (1996), "Brand loyalty: the link between attitude and behavior," Journal of Advertising Research, 36 (6), 22-34.
7. Balmer, John M T and Edmund R Gray (2003), "Corporate brands: What are they? What of them?," European Journal of Marketing, 37 (7/8), 972-97.
8. Banister, Emma N. and Margaret K. Hogg (2004), "Negative symbolic consumption and consumers' drive for selfesteem," European Journal of Marketing, 38 (7), 850-68.
9. Barney, Jay (1991), "Firm resources and sustained competitive advantage," Journal of Management, 17 (1), 99-120.
10. Barney, Jay, Mike Wright, and David J. Ketchen Jr. (2001), "The resource-based view of the firm: Ten years after 1991," Journal of Management, 27 (6), 625-41. (Pubitemid 33666927)
11. Berry, Leonard L. (2000), "Cultivating services brand equity," Journal of the Academy of Marketing Science, 28 (1), 128-37.
12. Bhattacharya, C. B. and Kimberly D. Elsbach (2002), "Us versus them: The role of organizational and disidentification in social marketing initiatives," Journal of Public Policy & Marketing, 21 (1), 26-36.
13. Bitner, Mary Jo (1995), "Building service relationships: It's all about promises," Journal of Academy of Marketing Science, 23 (4), 246-51. (Pubitemid 126007049)
14. Bourdieu, Pierre (1984), "Distinction: A Social Critique of the Judgement of Taste. Translated by Richard Nice," in. London: Routledge & Keagan Paul plc.
15. Brodie, Roderick J, Mark S Glynn, and Victoria Little (2006), "The service brand and the service-dominant logic: Missing fundamental premise or the need for stronger theory?," Marketing Theory, 6 (3), 363-79.
16. Calonius, Henrik (2006), "Contemporary research in marketing: A market behavior framework," Marketing Theory, 6 (4), 419-28.
17. Charmaz, Kathy (2000), "Grounded theory: Objectivist and constructivist methods.," in Handbook of Qualitative Research, Norman K Denzin and Yvonne S Lincoln, Eds. Thousand Oaks: Sage.
18. Chaudhuri, Arjun and Morris B. Holbrook (2001), "The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty," Journal of Marketing, 65 (2), 81-93.
19. Craig-Lees, Margaret and Constance Hill (2002), "Understanding voluntary simplifiers," Psychology & Marketing, 19 (2), 187-210. (Pubitemid 37239518)
20. Dall'Olmo Riley, Francesca and Leslie de Chernatony (2000), "The service brand as relationship builder," British Journal of Management, 11, 137-50.
21. d'Astous, Alain (2000), "Irritating Aspects of the Shopping Environment," Journal of Business Research, 49 (2), 149-56.
22. de Chernatony, Leslie and Francesca Dall'Olmo Riley (1998), "Defining a "brand": Beyond the literature with experts' interpretations," Journal of Marketing Management, 14, 417-43.
23. -(1997), "Modelling the components of the brand," European Journal of Marketing, 32 (11/12), 1074-90.
24. de Chernatony, Leslie and Susan Segal-Horn (2003), "The criteria for sucessful service brands," European Journal of Marketing, 37 (7/8), 1095-118.
25. Dobscha, Susan (1998), "The lived experience of consumer rebellion against marketing," Advances in Consumer Research, 25, 91-97.
26. Dodds, Williams B, Kent B. Monroe, and Dhruv Grewal (1991), "Effects of price, brand, and store information on buyers' product evaluations," Journal of Marketing Research, 28 (August), 307-19.
27. Dolich, Ira J. (1969), "Congruence relationships between self images and product brands," Journal of Marketing Research, 6 (February), 80-84.
28. Elliot, Andrew J. (1999), "Approach and avoidance motivation and achievement goals," Educational Psychologist, 34 (3), 169-89.
29. Elsbach, Kimberly D. and C. B. Bhattacharya (2001), "Defining who you are by what you're not: Organizational disidentification and the National Rifle Association," Organization Science, 12 (4), 393-413.
30. Englis, Basil G. and Michael R. Soloman (1997), "Special session summary: I am not therefore, I am: The role of avoidance products in shaping consumer behavior," Advances in Consumer Research, 24, 61-63.
31. Erdem, Tulin and Joffre Swait (2004), "Brand credibility, brand consideration, and choice," Journal of Consumer Research, 31 (1), 191-98. (Pubitemid 39080406)
32. Erdem, Tulin, Joffre Swait, and Ana Valenzuela (2006), "Brands as signals: A cross-country validation study," Journal of Marketing, 70 (1), 34-49. (Pubitemid 43202417)
33. Fischer, Eileen (2001), "Special session summary: Rhetorics of resistance, Discourses of discontent," Advances in Consumer Research, 28, 123-24.
34. Gabriel, Yiannis and Tim Lang (1995), The Unmanageable Consumer. London: Sage publications Ltd.
35. Goulding, Christina (2001), "Grounded Theory: A Magical Formula or a Potential Nightmare," The Marketing Review, 2, 21-34.
36. Graeff, Timothy, R. (1997), "Consumption situations and the effects of brand image on consumers' brand evaluations," Psychology & Marketing, 14 (1), 49-70.
37. Gramsci, A (1971), Selections from the Prison Notebooks. London: Lawrence & Wishart; edited and translated by Quintin Hoare and Geoffrey Nowell Smith.
38. Green, Judith M., Alizon K. Draper, and Elizabeth A. Dowler (2003), "Short cuts to safety: risk and 'rules of thumb' in accounts of food choice," Health, Risk & Society, 5 (1), 33.
39. Grewal, Dhruv, Kent B. Monroe, and R Krishnan (1998), "The effects of price-comparison advertising on buyers' perceptions of acquisition value, transaction value, and behavioral intentions," Journal of Marketing, 62 (April), 46-59.
40. Gronroos, Christian (2006), "On defining marketing: Finding a new roadmap for marketing," Marketing Theory, 6 (4), 395-417.
41. Grubb, Edward L. and Harrison L. Grathwohl (1967), "Consumer self-concept, symbolism and market behavior: A theoretical approach," Journal of Marketing, 31 (October), 22-27.
42. Halstead, Diane (1989), "Expectations and disconfirmation beliefs as predictors of consumer satisfaction, repurchase intention, and complaining behavior: An empirical study," Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 2, 17-21.
43. Heath, Adam P. and Don Scott (1998), "The Self-concept and Image Congruence Hypothesis," European Journal of Marketing, 32 (11/12), 1110-24.
44. Hirschman, Albert O. (1970), Exit, Voice and Loyalty: Responses to declines in Firms, Organizations, and States. Cambridge, MA: Harvard University Press.
45. Hogg, Margaret K. (1998), "Anti-constellations: Exploring the impact of negation on consumption," Journal of Marketing Management, 14 (April), 133-58.
46. Hogg, Margaret K. and Emma N. Banister (2001), "Dislikes, distastes and the undesired self: Conceptualising and exploring the role of the undesired end state in consumer experience," Journal of Marketing Management, 17, 73-104.
47. Hogg, Margaret K., Alastair J. Cox, and Kathy Keeling (2000), "The impact of self monitoring on image congruence and product/brand evaluation," European Journal of Marketing, 34 (5/6), 641-66.
48. Hogg, Margaret K. and Paul C. N. Michell (1997), "Special session summary: Exploring anti-constellations: Content and consensus," Advances in Consumer Research, 24, 61-63.
49. Holt, Douglas, B. (2002), "Why do brands cause trouble? A dialectical theory of consumer culture and branding," Journal of Consumer Research, 29 (June), 70-90. (Pubitemid 37195117)
50. Hooley, Graham, Amanda Broderick, and Kristian Moller (1998), "Competitive positioning and the resource-based view of the firm," Journal of Strategic Marketing, 6 (2), 97-115.
51. Hooley, Graham J., Gordon E. Greenley, John W. Cadogan, and John Fahy (2003), "The performance impact of marketing resources," Journal of Business Research, Forthcoming, 10.
52. Jacoby, Jacob and David B. Kyner (1973), "Brand loyalty vs. repeat purchasing behavior," Journal of Marketing Research, 10 (1), 1-9.
53. Keaveney, Susan M. (1995), "Customer switching behavior in service industries: An exploratory study," Journal of Marketing, 59 (2), 71-82.
54. Keller, K. L. (1993), "Conceptualising, measuring and managing customer-based brand equity," Journal of Marketing, 57 (January), 1-22.
55. Klein, Naomi (2000), No Logo: Taking Aim at Brand Bullies. London: Flamingo.
56. Kozinets, Robert V. (2002), "Can consumers escape the market? Emancipatory illuminations from burning man," Journal of Consumer Research, 29 (June), 20-38. (Pubitemid 37195114)
57. Kozinets, Robert V. and Jay M. Handelman (2004), "Adversaries of consumption: Consumer movements, activism, and ideology," Journal of Consumer Research, 31 (3), 691-704. (Pubitemid 40166869)
58. Lee, Michael S W, Karen Fernandez, and Mike R Hyman (2008a), "Anti-consumption: An Overview and Research Agenda," Journal of Business Research (Special issue on Anti-consumption), 1-3.
59. Lee, Michael S W, Judith Motion, and Denise Conroy (2008b), "Anti-consumption and brand avoidance," Journal of Business Research (Special Issue on Anti-consumption), 12.
60. Lee, Michael S. W. and Denise Conroy (2005), "Brand Avoidance: The brand as a market-based liability," in EMAC: Rejuvenating Marketing. Milan.
61. Levitt, Theodore (1981), "Marketing intangible products and product intangibles," Harvard Business Review, 59 (3), 94-102.
62. Levy, Sidney J. (1959), "Symbols for sales," Harvard Business Review, 37 (4), 117-24.
63. Markus, Hazel and Paula Nurius (1986), "Possible selves," American Psychologist, 41 (9), 954-69.
64. McCracken, Grant (1989), "Who is the celebrity endorser? Cultural foundations of the endorsement Process," Journal of Consumer Research, 16, 310-21.
65. Merriam-Webster (1998), "Merriam-Webster's Online Dictionary." 10th ed. Springfield MA: Merriam-Webster Incorporated.
66. Moisio, Risto J and Soren Askegaard (2002), "Fighting Culture: Mobile phone consumption practices as means of consumer resistance," Asia Pacific Advances in Consumer Research, 5, 24-29.
67. Narayana, Chem L. and Rom J. Markin (1975), "Consumer behavior and product performance: An alternative conceptualization," Journal of Marketing, 39 (October), 1-6.
68. Occhipinti, Stefano and Michael Siegal (1994), "Reasoning and food and contamination," Journal of Personality and Social Psychology, 66 (2), 243-53.
69. Ogilvie, Daniel M. (1987), "The undesired self: A neglected variable in personality research," Journal of Personality and Social Psychology, 52 (2), 379-85.
70. Oliva, Terence A., Richard L. Oliver, and Ian C. MacMillan (1992), "A catastrophe model for developing service satisfaction strategies," Journal of Marketing, 56 (3), 83-95.
71. Oliver, Richard L (1980), "A cognitive model of the antecedents and consequences of satisfaction decisions," Journal of Marketing Research, 17 (November), 460-69.
72. -(1999), "Whence consumer loyalty?," Journal of Marketing, 63, 33-44.
73. Parasuraman, A. and Dhruv Grewal (2000), "The impact of technology on the quality-value-loyalty chain: A research agenda," Journal of Academy of Marketing Science, 28 (1), 168-74.
74. Parasuraman, A., Valarie A. Zeithaml, and Leonard L. Berry (1985), "A conceptual model of service quality and its implications for future research," Journal of Marketing, 49 (4), 41-50.
75. Penaloza, Lisa and Linda L. Price (1993), "Consumer resistance: A conceptual overview," Advances in Consumer Research, 20, 123-28.
76. Richardson, Paul, S., Arun Jain, K., and Alan Dick (1996), "Household store brand proneness: A framework," Journal of Retailing, 72 (2), 159-85. (Pubitemid 126162759)
77. Roselius, Red (1971), "Consumer rankings of risk reduction methods," Journal of Marketing, 35 (1), 56-61.
78. Rumbo, Joseph D. (2002), "Consumer resistance in a world of advertising clutter: The case of adbusters," Psychology & Marketing, 19 (2), 127-48. (Pubitemid 37239515)
79. Ryan, Gery W and H Russell Bernard (2000), "Data management and analysis methods," in Handbook of Qualitative Research, Norman K Denzin and Yvonne S Lincoln, Eds. Thousand Oaks: Sage.
80. Sirgy, Joseph M. (1982), "Self-concept in consumer behavior: A critical review," Journal of Consumer Research, 9 (December), 287-300.
81. Sivakumar, K and S P Raj (1997), "Quality tier competition: How price change influences brand choice and category choice," Journal of Marketing, 61 (3), 71-84.
82. Soloman, Michael R. (2002), Consumer Behavior: Buying, Having, and Being (Fifth ed.). Upper Saddle River: Prentice Hall.
83. Solomon, Michael R. (1983), "The role of products as social stimuli: A symbolic interactionism perspective," Journal of Consumer Research, 10 (3), 319-29.
84. Spiggle, Susan (1994), "Analysis and interpretation of qualitative data in consumer research," Journal of Consumer Research, 21 (December), 491-503.
85. Srivastava, Rajendra K., Liam Fahey, and H. Kurt Christensen (2001), "The resource-based view and marketing: The role of market-based assets in gaining competitive advantage," Journal of Management, 27 (6), 777-802. (Pubitemid 33666936)
86. Srivastava, Rajendra K., Tassadduq A. Shervani, and Liam Fahey (1998), "Market-based assets and shareholder value: A framework for analysis," Journal of Marketing, 62 (January), 2-18.
87. Stern, Barbara B (2006), "What Does Brand Mean? Historical- Analysis Method and Construct Definition," Journal of the Academy of Marketing Science, 34 (2), 216-23. (Pubitemid 43319813)
88. Strauss, Anselm L and Juliet Corbin (1990), Basics of Qualitative Research: Grounded Theory Procedures and Techniques. Newbury Park: Sage Publications.
89. -(1998), Basics of Qualitative Research: Techniques and Procedures for Developing Grounded Theory. Thousand Oaks: Sage.
90. Swan, John E. and Linda Jones Combs (1976), "Product performance and consumer satisfaction: A new concept," Journal of Marketing, 40 (2), 25-33.
91. Thompson, Craig J. (1997), "Interpreting consumers: A hermeneutical framework for deriving marketing insights from the texts of consumers' consumption stories," Journal of Marketing Research, 34 (4), 438-55.
92. Thompson, Craig J. and Zeynep Arsel (2004), "The Starbucks brandscape and consumers' (anticorporate) experiences of glocalization," Journal of Consumer Research, 31 (3), 631-42. (Pubitemid 40166863)
93. Thompson, Craig J., Aric Rindfleisch, and Zeynep Arsel (2006), "Emotional branding and the strategic value of the doppelganger brand image," Journal of Marketing, 70 (1), 50-64. (Pubitemid 43202418)
94. Turley, L. W. and Ronald E. Milliman (2000), "Atmospheric effects on shopping behavior: A review of the experimental evidence," Journal of Business Research, 49 (2), 193-211.
95. Vallaster, Christine and Leslie De Chernatony (2005), "Internationalisation of services brands: The role of leadership during the internal brand building process," Journal of Marketing Management, 21 (1/2), 181-203.
96. Ward, Scott, Larry Light, and Jonathan Goldstine (1999), "What High-Tech Managers Need to Know About Brands," Harvard Business Review, 77 (4), 85-95.
97. Weitzman, Eben A. (2000), "Software and qualitative research," in Handbook of Qualitative Research, Norman K Denzin and Yvonne S Lincoln, Eds. Thousand Oaks: Sage.
98. Wilk, Richard (1997), "A critique of desire: Distaste and dislike in consumer behavior," Consumption, Markets and Culture, 1 (2), 175-96.
99. Zavestoski, Stephen (2002a), "Guest editorial: Anticonsumption attitudes," Psychology and Marketing, 19 (2), 121-26.
100. -(2002b), "The social-psychological bases of anticonsumption attitudes," Psychology & Marketing, 19 (2), 149-65. (Pubitemid 37239516)
101. Zeithaml, Valarie A. (1988), "Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence," Journal of Marketing, 52 (July), 2-22.